Now Cloud kitchens are sprouting all over India which has also increased the demand for packaging for food delivery. The major challenge with this model is the restaurant has to build the brand without a physical store which gives interesting opportunities for packaging to innovate. With interesting opportunities come challenges of transit, packaging handling, and designing delightful experiences for consumers

Desworks collaborated with Ovenstory(Rebel Foods) to design a pizza box of 11”. The design should help in delivering pizza through rough packaging handling and transit conditions and bring in experience for customers..

KEY CHALLENGES

To restrict the vertical, horizontal, and rotational movement of pizza

To convert packaging into serving trays

To limit the cost of packaging to less than Rs 12

To keep the formation of the box less than 30 seconds